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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,175articles · 30d
- 11+ hour agolatest article
- Aug 15, 2026earliest in window
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- 278avg words
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News
Omnicom Set To Cut 15,000 Jobs
11+ hour, 55+ min ago (268+ words) Omnicom plans to eliminate 15,000 jobs, leaving it with a total headcount of 105,000 through December as it aims at a $1.5 billion gross synergy target following its acquisition of IPG, Ad News reports. The firm says it is moving faster despite the…...
American Eagle CMO On Creators and RushTok
1+ day, 10+ hour ago (360+ words) My parents were strong believers in after-school jobs. If I wanted something, I was expected to earn it myself, not ask for it. I cleaned a fabric store, I scooped ice cream at Bruster’s, but my favorite job was working…...
Snap Launches AI-Recommended Ads In Chat, Expands Optimization
3+ day, 16+ hour ago (296+ words) Snap is launching performance tools ahead of the holiday shopping season, merging "Dynamic Product Ads" and "Sponsored Snaps," while introducing various campaign optimization updates. First, Snap’s “Commerce Power Pack” is bringing AI-powered product recommendations to Sponsored Snaps, allowing advertisers to…...
Digital Ad Overload Sends Consumers Running For Print, Survey Finds
3+ day, 19+ hour ago (93+ words) 09/10/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Digital Ad Overload Sends Consumers Running For Print, Survey Finds Americans are drowning in digital advertising, and many have responded with…...
WPP Production, APA Lock Horns Over Triple Bids 09/10/2026
4+ day, 58+ min ago (288+ words) WPP Production is urging clients to do all of their production work with the holding company — thereby avoiding outsourcing to independent production houses — and at least one production trade group says WPP's stand is essentially an assault on “the free…...
Amazon Lets Advertisers Into ChatGPT Through OpenAI Partnership
3+ day, 16+ hour ago (267+ words) Amazon announced a partnership with OpenAI on Thursday to allow its advertisers to run ads in ChatGPT, starting with select brands in the U.S.Previously, the marketplace had been restricting access to its web store from artificial intelligence (AI) platforms like…...
Cadbury Takes Kindness To Fashion Week
3+ day, 17+ hour ago (253+ words) Fashionistas may not have the reputation as the kindest of creatures, but Cadbury thinks they’re hungry for generosity, and is using New York Fashion Week as the launchpad for its biggest U.S. ad campaign to date. The company says ads…...
Sony Briefed Foster's Legal Team On Its WPP Rebate Probe
3+ day, 20+ hour ago (292+ words) Last month WPP “whistleblower” Richard Foster submitted evidence in his wrongful termination suit against the company of a previously undisclosed investigation by client Sony that concluded WPP pocketed $350 million in media rebates in China belonging to clients. A week later…...
IAB Revises Ad Forecast, Shows Growth For Most Media
4+ day, 3+ hour ago (711+ words) Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released…...
OpenAI Will No Longer Take Competitive Ads On ChatGPT
4+ day, 13+ hour ago (157+ words) OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image…...