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itnews.com.au > news > mcphersons-creates-ai-agent-for-key-account-teams-621061

McPherson's creates AI agent for key account teams

10+ mon, 4+ week ago   (523+ words) McPherson’s Consumer Products, the owner of health and beauty brands like Manicare, Dr Lewinn’s and Maseur, has built an AI agent with Salesforce to help its key account teams craft more effective trade promotions and have better conversations with retailers....