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News
Jenny Ringland: The Creativity Conversation We’re Not Having
8+ hour, 13+ min ago (369+ words) What is it about technology, the more we use it, the more we rely on it, and the less we think for ourselves. Our work starts to look the same as everyone else’s. And all of a sudden we’re in…...
THE WORK 2026 HOT LIST #1: HOWATSON+COMPANY
9+ hour, 19+ min ago (275+ words) Notable work from Howatson+Company included Selleys 'If you can take it, it's yours'; Seasol 'Dirty Old Secrets'; Yates 'National Gardening League'; Sydney Jewish Museum 'InCommon'; Vodafone ''First night only' and 'Vodafone is back'; The Australian Financial Review 'It's not…...
Vale Gordon Higgins ~ The creative director remembered for his sharp mind and warm heart
11+ hour, 11+ min ago (163+ words) Campaign Brief Many in the Australian advertising industry will be saddened to hear of the passing of talented Creative Director Gordon Higgins. Originally from Swindon in the UK, Higgins was a Senior Art Director at GPY&R in the 1980s, before…...
Andy Flemming creates ‘TinyAgency’, a miniature agency that takes real briefs and most likely screws them up
1+ week, 10+ hour ago (246+ words) Says Flemming: “Clients fucking love AI. So I coded, built and pushed technology to the absolute limit to create the agency of their dreams.” Built by Flemming himself, the miniature agency is designed to give each character a genuine AI…...
Weber Shandwick leadership launch VOCAL, an earned-first agency built for the AI era – Campaign Brief
1+ week, 5+ day ago (337+ words) Launching with foundation clients across corporate, technology, healthcare and consumer sectors, VOCAL is built for a communications landscape where credibility is a competitive advantage. As AI changes how information is discovered and decisions are made, VOCAL believes brands can no…...
The One Club and Google Partner For Global AI Creative Challenge – $50,000 in prize money for competitors in 16 global cities including Sydney
1+ week, 5+ day ago (263+ words) After initial competitions in May during The One Club’s Creative Week 2026 and at Google Creative House at Cannes in June, the AI Creative Challenge goes global with the ultimate face-off between the world’s top AI creators. Participants from each city…...
AKQA Australia Bolsters Client Service Leadership with Jonathan Hales Appointment and Martin Tozzi-Condivi Promotion
1+ week, 6+ day ago (530+ words) Campaign Brief AKQA Australia has announced the appointment of Jonathan Hales and the promotion of Martin Tozzi-Condivi to Executive Client Partner, bolstering the agency’s client service leadership and reinforcing its commitment to building partnerships that deliver transformative customer experience, design…...
Can anonymous hiring fix advertising’s gender gap? Fair Treatment launches experiment to prove gender bias exists in hiring
1+ week, 6+ day ago (315+ words) Today, The Fair Treatment is launching an experiment to prove why: unconscious bias in the selection process. When a brand needs a director, several directors are shortlisted to pitch their vision. If agencies choose to put a director on the…...
Optus unveils ‘There’s always a way’ in first major brand work via Droga5 + Accenture Song
2+ week, 10+ hour ago (376+ words) Directed by Steve Ayson, the launch film tells the story of an Italian Nonna who is thrust into coaching her grandson’s basketball team after the regular coach drops out before a semi-final. Despite having little basketball knowledge and standing barely…...
The New Wave ~ ABEL – Campaign Brief
2+ week, 6+ day ago (504+ words) 1. Give us the elevator pitch – who are you and what do you do? We are a direct to source, trans-Tasman creative company that points disarmingly senior talent at your business problems. At ABEL we’re in it for the long haul…...