21+ hour, 38+ min ago   (192+ words) 245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of…...

4+ day, 17+ hour ago   (259+ words) The appointments reflect the agency’s future-focused offering and reinforce its reputation for combining strategic expertise, intelligence and client partnership to drive growth for many of New Zealand’s leading brands. Returning to PHD Aotearoa as Head of Digital Enablement, Wilson will…...

6+ day, 18+ hour ago   (446+ words) Says Tara McKenty, Chief Creative Officer, AKQA AU/NZ: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

6+ day, 17+ hour ago   (197+ words) OMD New Zealand developed a media-first strategy that concentrates NexGard Spectra’s above-the-line activity into the days leading up to the first of each month, turning the media schedule itself into a recurring reminder designed to help Kiwi pet owners build…...

1+ week, 16+ hour ago   (486+ words) The campaign was born from a simple question: “If breakfast can help guests wake up happier, could it also help them fall asleep?” The result is an integrated campaign brought to life through an earned, influencer, owned, and paid media…...

1+ week, 19+ hour ago   (232+ words) Spain has played a key role in the evolution of Omnicom Media New Zealand’s content capabilities, helping drive the integration of content, communications, media and commerce to deliver impactful business results for clients. Her appointment reflects the growing importance of…...

1+ week, 5+ day ago   (294+ words) Campaign Brief NZ GWM has launched a new brand platform via Thinkerbell for its all-electric GWM Ora range, led by the GWM Ora 5 SUV, inviting drivers to embrace their inner free spirit and ‘Live a Little mORA’. Built on the…...

1+ week, 5+ day ago   (367+ words) The appointments come amid a strong period of new business momentum for the Auckland-based agency, with a raft of recent client and project wins across beauty, travel, hospitality and consumer lifestyle. The growth further strengthens Rise & Shine’s portfolio and has…...

2+ week, 5+ day ago   (271+ words) Developed in partnership with specialist hospitality brand marketing agency Studio Moda, Between Worlds moves beyond the traditional airport hotel conversation of proximity and convenience to position Te Arikinui Pullman Auckland Airport as a meaningful destination in its own right — a…...

3+ week, 16+ hour ago   (320+ words) Most recently Head of Strategy at Spark Foundry, King held the same title at OMD, Ikon Communications and Carat. In his new role, King will oversee the strategic direction of the agency, working across its full client portfolio to connect…...