1+ day, 5+ hour ago   (438+ words) Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer…...

10+ hour, 13+ min ago   (458+ words) CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate…...

4+ day, 16+ hour ago   (1136+ words) CANNES, France – Artificial intelligence may change online shopping by giving consumers something e-commerce has stubbornly resisted for 30 years: a reasonably pleasant experience. Instead of opening 17 browser tabs, wrestling with filters and wondering why a search for one sensible shirt produced…...

4+ day, 16+ hour ago   (1184+ words) CANNES, France – Healthcare marketers have been promising to “close the loop” between advertising and patient outcomes for years. Unfortunately, that loop has often resembled a circle drawn by someone riding in the back of an ambulance. Connecting an ad impression…...

4+ day, 17+ hour ago   (387+ words) Internet content has felt infinite for the past two decades. Still, when generative artificial intelligence arrived nearly four years ago, that sense of infinity felt like it doubled or even tripled. For Stephanie Paterik, VP of Insights at EMARKETER, that…...

5+ day, 16+ hour ago   (589+ words) The conventional wisdom about saving the big brand reveal for a commercial’s climax may be wrong. New data from NBCUniversal’s AI-powered creative analysis suggests advertisers who “brand early and brand often” see dramatically better results than those who build to…...

5+ day, 16+ hour ago   (19+ words) Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO Beet.TV Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO...

6+ day, 14+ hour ago   (776+ words) CANNES, France — Digital commerce has a problem that predates artificial intelligence and anything this agentic moment might finally solve: Most consumers abandon their shopping carts after making a product selection. It’s not because they don’t want to buy. Rather, it’s…...

1+ week, 4+ day ago   (632+ words) AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology executive. The real challenge, they say,…...

1+ week, 4+ day ago   (566+ words) CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks the answer isn’t more data; it’s better…...