13+ hour, 36+ min ago   (458+ words) CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate…...

5+ day, 18+ hour ago   (808+ words) CANNES, France – Retailers have spent years turning websites and apps into advertising businesses. Now Fluent wants to make sure the physical checkout counter gets a piece of the action. Matt Conlon, co-founder and chief commercial officer of Fluent, discussed the…...

5+ day, 18+ hour ago   (488+ words) CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can be as impactful as a dollar…...

6+ day, 13+ hour ago   (1149+ words) CANNES, France – Connected television may have learned the language of clicks, conversions and closed-loop measurement, but advertisers should resist treating every commercial like a digital cashier, according to Liane Nadeau, chief investment officer at Digitas North America. Speaking at the…...

1+ week, 5+ day ago   (496+ words) AMENIA, NY — Three hundred retail media networks sounds a lot like abundance. But while a rising tide tends to lift boats, the proliferation of RMNs has overwhelmed many brands. That can result in spreading budgets too thin to make impact…...

2+ week, 5+ day ago   (745+ words) CANNES, France — The advertising funnel is collapsing – and delivery apps are catching the debris. That is the argument emerging from commerce media executives who say platforms like Uber and Uber Eats are becoming advertising destinations precisely because they intercept consumers…...

2+ week, 5+ day ago   (802+ words) AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires,…...

3+ week, 18+ hour ago   (564+ words) CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands willing to move before the…...