1+ day, 2+ hour ago   (438+ words) Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer…...

2+ hour, 42+ min ago   (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...

6+ hour, 31+ min ago   (458+ words) CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate…...

8+ hour, 44+ min ago   (62+ words) How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews Beet.TV The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by Axonet and Uber Advertising Never miss an update! Required for core website functionality and security....

4+ day, 13+ hour ago   (387+ words) Internet content has felt infinite for the past two decades. Still, when generative artificial intelligence arrived nearly four years ago, that sense of infinity felt like it doubled or even tripled. For Stephanie Paterik, VP of Insights at EMARKETER, that…...

5+ day, 11+ hour ago   (808+ words) CANNES, France – Retailers have spent years turning websites and apps into advertising businesses. Now Fluent wants to make sure the physical checkout counter gets a piece of the action. Matt Conlon, co-founder and chief commercial officer of Fluent, discussed the…...

5+ day, 11+ hour ago   (488+ words) CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can be as impactful as a dollar…...

6+ day, 6+ hour ago   (1149+ words) CANNES, France – Connected television may have learned the language of clicks, conversions and closed-loop measurement, but advertisers should resist treating every commercial like a digital cashier, according to Liane Nadeau, chief investment officer at Digitas North America. Speaking at the…...

6+ day, 10+ hour ago   (573+ words) AMENIA, NY – The advertising industry has spent years using artificial intelligence to optimize what it already does. Now the tables are turning: AI itself is becoming the medium. As hundreds of millions of users shift their attention from search boxes…...

1+ week, 4+ day ago   (714+ words) CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those Beet.TV spoke with, the key…...