4+ day, 12+ hour ago   (1136+ words) CANNES, France – Artificial intelligence may change online shopping by giving consumers something e-commerce has stubbornly resisted for 30 years: a reasonably pleasant experience. Instead of opening 17 browser tabs, wrestling with filters and wondering why a search for one sensible shirt produced…...

4+ day, 13+ hour ago   (387+ words) Internet content has felt infinite for the past two decades. Still, when generative artificial intelligence arrived nearly four years ago, that sense of infinity felt like it doubled or even tripled. For Stephanie Paterik, VP of Insights at EMARKETER, that…...

5+ day, 12+ hour ago   (589+ words) The conventional wisdom about saving the big brand reveal for a commercial’s climax may be wrong. New data from NBCUniversal’s AI-powered creative analysis suggests advertisers who “brand early and brand often” see dramatically better results than those who build to…...

6+ day, 10+ hour ago   (573+ words) AMENIA, NY – The advertising industry has spent years using artificial intelligence to optimize what it already does. Now the tables are turning: AI itself is becoming the medium. As hundreds of millions of users shift their attention from search boxes…...

6+ day, 11+ hour ago   (776+ words) CANNES, France — Digital commerce has a problem that predates artificial intelligence and anything this agentic moment might finally solve: Most consumers abandon their shopping carts after making a product selection. It’s not because they don’t want to buy. Rather, it’s…...

1+ week, 4+ day ago   (714+ words) CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those Beet.TV spoke with, the key…...

1+ week, 5+ day ago   (956+ words) CANNES, France – Connected TV has gained the audience, advertising inventory and buying flexibility needed to become a serious performance channel. Its measurement systems, however, are still searching for their boarding passes. That was the assessment from Kristin Haarlow, chief investment…...

2+ week, 7+ hour ago   (607+ words) CANNES, France — For decades, that moment of a consumer intent decision lived inside a search query. Now it’s happening inside a conversation with an AI assistant. When a consumer asks ChatGPT whether a particular skincare product will work for their…...

2+ week, 8+ hour ago   (813+ words) CANNES, France — Marketers have spent years treating consumers like neatly labeled storage bins. Business traveler. Leisure traveler. Luxury shopper. Bargain hunter. Put a person in a segment, check a box and call it strategy. Laura Foster, senior vice president of…...

2+ week, 4+ day ago   (703+ words) AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the machines will be spending actual money....