4+ day, 12+ hour ago   (1136+ words) CANNES, France – Artificial intelligence may change online shopping by giving consumers something e-commerce has stubbornly resisted for 30 years: a reasonably pleasant experience. Instead of opening 17 browser tabs, wrestling with filters and wondering why a search for one sensible shirt produced…...

5+ day, 12+ hour ago   (589+ words) The conventional wisdom about saving the big brand reveal for a commercial’s climax may be wrong. New data from NBCUniversal’s AI-powered creative analysis suggests advertisers who “brand early and brand often” see dramatically better results than those who build to…...

2+ week, 7+ hour ago   (607+ words) CANNES, France — For decades, that moment of a consumer intent decision lived inside a search query. Now it’s happening inside a conversation with an AI assistant. When a consumer asks ChatGPT whether a particular skincare product will work for their…...

2+ week, 4+ day ago   (482+ words) CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 years, according to one senior publishing executive. The…...

2+ week, 5+ day ago   (864+ words) AMENIA, NY – After spending up to two years building and testing its generative artificial intelligence platform, Mondelez International is ready to serve it to more brands and markets. Unlike a cookie, however, the technology comes with training sessions, compliance checks…...

2+ week, 6+ day ago   (602+ words) When more than half of all media is purchased and optimized by algorithms, brands risk blending into what one agency leader calls a “sea of sameness” – the same signals, the same optimization targets, the same look. That convergence is forcing…...

3+ week, 4+ day ago   (714+ words) CANNES, France – For marketers trying to catch a TikTok trend, timing can be unforgiving. By the time a conventional campaign makes it through meetings, approvals and production, the internet may have moved on to a dancing capybara or another cultural…...

3+ week, 5+ day ago   (320+ words) CANNES, France — Artificial intelligence has been not-so-quietly reshaping all business activities and that includes the way television advertising is created, bought, sold, and measured. Discovery is one of the areas most impacted within the context of TV campaigns. But as…...

3+ week, 5+ day ago   (605+ words) CANNES, France – Agentic AI is collapsing what remains of the purchase funnel, and brands that haven’t decided what part they want to play risk being written out of the script entirely. That’s the core argument from Karin Timpone, veteran CMO…...