12+ hour, 32+ min ago   (458+ words) CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate…...

5+ day, 17+ hour ago   (808+ words) CANNES, France – Retailers have spent years turning websites and apps into advertising businesses. Now Fluent wants to make sure the physical checkout counter gets a piece of the action. Matt Conlon, co-founder and chief commercial officer of Fluent, discussed the…...

6+ day, 17+ hour ago   (776+ words) CANNES, France — Digital commerce has a problem that predates artificial intelligence and anything this agentic moment might finally solve: Most consumers abandon their shopping carts after making a product selection. It’s not because they don’t want to buy. Rather, it’s…...

1+ week, 4+ day ago   (632+ words) AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology executive. The real challenge, they say,…...

1+ week, 5+ day ago   (496+ words) AMENIA, NY — Three hundred retail media networks sounds a lot like abundance. But while a rising tide tends to lift boats, the proliferation of RMNs has overwhelmed many brands. That can result in spreading budgets too thin to make impact…...

2+ week, 13+ hour ago   (667+ words) CANNES, France – Local advertising used to mean buying airtime around the evening news and hoping the right customers were watching between weather updates and ads for personal-injury lawyers. Amazon wants to give the business a streaming-era upgrade. Jenn Donohue, head…...

2+ week, 4+ day ago   (482+ words) CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 years, according to one senior publishing executive. The…...

2+ week, 5+ day ago   (802+ words) AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires,…...

3+ week, 17+ hour ago   (564+ words) CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands willing to move before the…...