2+ hour, 41+ min ago   (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...

6+ hour, 30+ min ago   (458+ words) CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate…...

4+ day, 12+ hour ago   (1184+ words) CANNES, France – Healthcare marketers have been promising to “close the loop” between advertising and patient outcomes for years. Unfortunately, that loop has often resembled a circle drawn by someone riding in the back of an ambulance. Connecting an ad impression…...

6+ day, 6+ hour ago   (1149+ words) CANNES, France – Connected television may have learned the language of clicks, conversions and closed-loop measurement, but advertisers should resist treating every commercial like a digital cashier, according to Liane Nadeau, chief investment officer at Digitas North America. Speaking at the…...

1+ week, 4+ day ago   (566+ words) CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks the answer isn’t more data; it’s better…...

1+ week, 5+ day ago   (956+ words) CANNES, France – Connected TV has gained the audience, advertising inventory and buying flexibility needed to become a serious performance channel. Its measurement systems, however, are still searching for their boarding passes. That was the assessment from Kristin Haarlow, chief investment…...

1+ week, 5+ day ago   (747+ words) CANNES, France – Anna Bager, president and chief executive of the Out of Home Advertising Association of America, arrived at the Cannes Lions International Festival of Creativity with a reassuring message for advertisers: The public still goes outside. “We’re a medium…...

2+ week, 7+ hour ago   (667+ words) CANNES, France – Local advertising used to mean buying airtime around the evening news and hoping the right customers were watching between weather updates and ads for personal-injury lawyers. Amazon wants to give the business a streaming-era upgrade. Jenn Donohue, head…...