1+ day, 8+ hour ago   (438+ words) Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer…...

8+ hour, 35+ min ago   (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...

14+ hour, 37+ min ago   (62+ words) How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews Beet.TV The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by Axonet and Uber Advertising Never miss an update! Required for core website functionality and security....

4+ day, 18+ hour ago   (1184+ words) CANNES, France – Healthcare marketers have been promising to “close the loop” between advertising and patient outcomes for years. Unfortunately, that loop has often resembled a circle drawn by someone riding in the back of an ambulance. Connecting an ad impression…...

5+ day, 17+ hour ago   (488+ words) CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can be as impactful as a dollar…...

5+ day, 18+ hour ago   (19+ words) Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO Beet.TV Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO...

1+ week, 4+ day ago   (714+ words) CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those Beet.TV spoke with, the key…...

2+ week, 14+ hour ago   (813+ words) CANNES, France — Marketers have spent years treating consumers like neatly labeled storage bins. Business traveler. Leisure traveler. Luxury shopper. Bargain hunter. Put a person in a segment, check a box and call it strategy. Laura Foster, senior vice president of…...

2+ week, 4+ day ago   (703+ words) AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the machines will be spending actual money....

2+ week, 5+ day ago   (864+ words) AMENIA, NY – After spending up to two years building and testing its generative artificial intelligence platform, Mondelez International is ready to serve it to more brands and markets. Unlike a cookie, however, the technology comes with training sessions, compliance checks…...