1+ day, 11+ hour ago   (438+ words) Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer…...

4+ day, 21+ hour ago   (1136+ words) CANNES, France – Artificial intelligence may change online shopping by giving consumers something e-commerce has stubbornly resisted for 30 years: a reasonably pleasant experience. Instead of opening 17 browser tabs, wrestling with filters and wondering why a search for one sensible shirt produced…...

6+ day, 19+ hour ago   (573+ words) AMENIA, NY – The advertising industry has spent years using artificial intelligence to optimize what it already does. Now the tables are turning: AI itself is becoming the medium. As hundreds of millions of users shift their attention from search boxes…...

6+ day, 20+ hour ago   (776+ words) CANNES, France — Digital commerce has a problem that predates artificial intelligence and anything this agentic moment might finally solve: Most consumers abandon their shopping carts after making a product selection. It’s not because they don’t want to buy. Rather, it’s…...

1+ week, 4+ day ago   (632+ words) AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology executive. The real challenge, they say,…...

1+ week, 4+ day ago   (566+ words) CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks the answer isn’t more data; it’s better…...

1+ week, 4+ day ago   (714+ words) CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those Beet.TV spoke with, the key…...

1+ week, 5+ day ago   (956+ words) CANNES, France – Connected TV has gained the audience, advertising inventory and buying flexibility needed to become a serious performance channel. Its measurement systems, however, are still searching for their boarding passes. That was the assessment from Kristin Haarlow, chief investment…...

1+ week, 6+ day ago   (489+ words) CANNES, France — National advertising reach and neighborhood-level relevance have long been treated as competing priorities. Nextdoor’s pitch to brands is that the tradeoff is a false one. “We’re not necessarily running local budgets. We’re helping you take your national message…...

2+ week, 17+ hour ago   (667+ words) CANNES, France – Local advertising used to mean buying airtime around the evening news and hoping the right customers were watching between weather updates and ads for personal-injury lawyers. Amazon wants to give the business a streaming-era upgrade. Jenn Donohue, head…...