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News

Ad Age
adage.com > opinion > aa-time-to-bring-back-interactive-in-answer-economy

It’s time to bring back interactive advertising in the answer economy

4+ day, 5+ hour ago   (53+ words) Ad Age It’s time to bring back interactive advertising in the answer economy Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly…...

Ad Age
adage.com > agencies > accounts-in-review > aa-publicis-wins-lvmh-apac-and-tiffany

Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US

4+ day, 4+ hour ago   (48+ words) Ad Age Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a Wednesday Night Football promo....

Ad Age
adage.com > creativity > campaigns-commercials > aa-new-creative-ads-aflac-burlington-columbia-sportswear-dunkin-herb-light-novig-pepsi

20 creative campaigns to know about today

4+ day, 22+ hour ago   (49+ words) Ad Age 20 creative campaigns to know about today Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting a child’s battle against…...

Ad Age
adage.com > career-development > aa-sanyu-dillon-random-house-career-journeys

Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader

5+ day, 4+ hour ago   (58+ words) Ad Age Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new…...

Ad Age
adage.com > media > aa-madison-and-wall-third-quarter-2026-global-ad-forecast

Marketers say they want transparency—their ad spending says performance matters more

5+ day, 9+ hour ago   (44+ words) Ad Age Marketers say they want transparency—their ad spending says performance matters more Coca-Cola’s plans follow rival PepsiCo’s decision last week to move its global media business to Publicis....

Ad Age
adage.com > agencies > accounts-in-review > aa-coca-cola-publicis-to-review-north-america-media-relationship-after-pepsico-move

Coca-Cola to review North America media after Publicis wins PepsiCo

5+ day, 16+ hour ago   (35+ words) Ad Age Coca-Cola to review North America media after Publicis wins PepsiCo BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review....

Ad Age
adage.com > creativity > campaigns-commercials > aa-new-creative-ads-bmw-cheez-it-dominos-dr-squatch-ikea-smalls-stella-artois

14 creative campaigns to know about today

1+ week, 5+ day ago   (33+ words) Ad Age 14 creative campaigns to know about today Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful....

Ad Age
adage.com > agencies > accounts-in-review > aa-cvs-health-wraps-review-dentsu-creative-omnicom-media

CVS Health hires Dentsu Creative, retains Omnicom for media

1+ week, 5+ day ago   (37+ words) Ad Age CVS Health hires Dentsu Creative, retains Omnicom for media Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful....

Ad Age
adage.com > agencies > aaa-tbwa-new-york-ceo-emily-wilcox-exits

TBWA\Chiat\Day New York CEO Emily Wilcox exits

1+ week, 6+ day ago   (37+ words) Ad Age TBWA\Chiat\Day New York CEO Emily Wilcox exits Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful....

Ad Age
adage.com > creativity > campaigns-commercials > aa-new-creative-ads-betmgm-chilis-chipotle-facebook-heinz-ngl-popeyes-snickers

12 creative campaigns to know about today

1+ week, 6+ day ago   (30+ words) Ad Age 12 creative campaigns to know about today François oversaw multiple attention-grabbing Super Bowl ads for Stellantis brands such as Jeep....