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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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News
Tubi chases every mood in its first global brand campaign from Mischief
3+ day, 9+ hour ago (54+ words) Ad Age Tubi chases every mood in its first global brand campaign from Mischief Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly…...
15 creative campaigns to know about today
3+ day, 6+ hour ago (44+ words) Ad Age 15 creative campaigns to know about today Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Advertising to AI agents—everything brands need to know
3+ day, 13+ hour ago (48+ words) Ad Age Advertising to AI agentsâeverything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Watch the newest commercials from Gain, Bud Light, Google Gemini and more
1+ week, 2+ day ago (50+ words) Ad Age Watch the newest commercials from Gain, Bud Light, Google Gemini and more PepsiCoâs decision to move global media to Publicis Groupe from Omnicomâmade without a formal pitchâwill sting the U.S. agency holding company....
17 creative campaigns to know about today
1+ week, 4+ day ago (36+ words) Ad Age 17 creative campaigns to know about today PepsiCo spent $1.7 billion on global media in 2025, according to COMvergence, making it a significant account loss for Omnicom....
14 creative campaigns to know about today
1+ week, 5+ day ago (33+ words) Ad Age 14 creative campaigns to know about today Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful....
12 creative campaigns to know about today
1+ week, 6+ day ago (30+ words) Ad Age 12 creative campaigns to know about today François oversaw multiple attention-grabbing Super Bowl ads for Stellantis brands such as Jeep....
7 creative campaigns to know about today
2+ week, 5+ day ago (65+ words) Ad Age 7 creative campaigns to know about today In todayâs creative news, Apple Creator Studios helps film 11 music videos in four days, Betty Crocker drops a handbag line styled after cake and McDonaldâs UK and Xbox take video…...
Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord
2+ week, 5+ day ago (54+ words) Ad Age Grading 6 purpose marketing adsâexpert weighs in on ads from LG to Sealord The agency partners and executive creative directors discuss their favorite recent work, the value of outside opinions and what they expect from brands today....
Watch the newest commercials from Denny’s, Gorjana, CarShield and more
2+ week, 6+ day ago (48+ words) Ad Age Watch the newest commercials from Dennyâs, Gorjana, CarShield and more YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on the platform, experts told Ad Age....