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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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News
Advertising to AI agents—everything brands need to know
4+ day, 6+ hour ago (48+ words) Ad Age Advertising to AI agentsâeverything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Geico’s camel returns as NBC Sports riffs on ‘Hump Day’ and the insurer brings back its iconic ad
4+ day, 19+ hour ago (62+ words) Ad Age Geicoâs camel returns as NBC Sports riffs on âHump Dayâ and the insurer brings back its iconic ad Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a…...
Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group
5+ day, 1+ hour ago (59+ words) Ad Age Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad…...
What small agency leaders value most about the Small Agency Network
5+ day, 6+ hour ago (57+ words) Ad Age What small agency leaders value most about the Small Agency Network Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad depicting…...
Ad Age Leading Women Roundtable to tackle how women are creating, owning and reshaping the industry
5+ day, 7+ hour ago (67+ words) Ad Age Ad Age Leading Women Roundtable to tackle how women are creating, owning and reshaping the industry Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a…...
The Farmer’s Dog kicks off new NFL partnership with Cam Skattebo spot
5+ day, 5+ hour ago (50+ words) Ad Age The Farmerâs Dog kicks off new NFL partnership with Cam Skattebo spot PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech services....
Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader
5+ day, 6+ hour ago (58+ words) Ad Age Career JourneysâRandom Houseâs Sanyu Dillon on the power of good storytelling as a business leader PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new…...
How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes
5+ day, 6+ hour ago (56+ words) Ad Age How to compete for AI transformation workâand what PepsiCoâs search reveals about the stakes PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech…...
Marketers say they want transparency—their ad spending says performance matters more
5+ day, 11+ hour ago (44+ words) Ad Age Marketers say they want transparencyâtheir ad spending says performance matters more Coca-Colaâs plans follow rival PepsiCoâs decision last week to move its global media business to Publicis....
Coca-Cola to review North America media after Publicis wins PepsiCo
5+ day, 18+ hour ago (35+ words) Ad Age Coca-Cola to review North America media after Publicis wins PepsiCo BarkleyOKRP won PetSmartâs creative and media business following a 4-month competitive review....