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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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News
How agencies are rethinking the importance of experiential marketing
3+ day, 7+ hour ago (48+ words) Ad Age How agencies are rethinking the importance of experiential marketing Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US
3+ day, 7+ hour ago (48+ words) Ad Age Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a Wednesday Night Football promo....
Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group
4+ day, 2+ hour ago (59+ words) Ad Age Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad…...
What small agency leaders value most about the Small Agency Network
4+ day, 7+ hour ago (57+ words) Ad Age What small agency leaders value most about the Small Agency Network Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad depicting…...
20 creative campaigns to know about today
4+ day, 1+ hour ago (49+ words) Ad Age 20 creative campaigns to know about today Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad depicting a childâs battle against…...
The Farmer’s Dog kicks off new NFL partnership with Cam Skattebo spot
4+ day, 6+ hour ago (50+ words) Ad Age The Farmerâs Dog kicks off new NFL partnership with Cam Skattebo spot PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech services....
Marketers say they want transparency—their ad spending says performance matters more
4+ day, 12+ hour ago (44+ words) Ad Age Marketers say they want transparencyâtheir ad spending says performance matters more Coca-Colaâs plans follow rival PepsiCoâs decision last week to move its global media business to Publicis....
Coca-Cola to review North America media after Publicis wins PepsiCo
4+ day, 19+ hour ago (35+ words) Ad Age Coca-Cola to review North America media after Publicis wins PepsiCo BarkleyOKRP won PetSmartâs creative and media business following a 4-month competitive review....
2026 Ad Age Business of Brands—last chance for tickets
5+ day, 7+ hour ago (45+ words) adage.com 2026 Ad Age Business of Brandsâlast chance for tickets PepsiCoâs decision to move global media to Publicis Groupe from Omnicomâmade without a formal pitchâwill sting the U.S. agency holding company....
2027 Ad Age A-List & Creativity Awards—eligibility, categories and deadlines
1+ week, 3+ day ago (39+ words) 2027 A-List & Creativity Awards eligibility, categories, deadlines Ad Age 2027 Ad Age A-List & Creativity Awardsâeligibility, categories and deadlines PepsiCo spent $1.7 billion on global media in 2025, according to COMvergence, making it a significant account loss for Omnicom....