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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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News
Tubi chases every mood in its first global brand campaign from Mischief
3+ day, 17+ hour ago (54+ words) Ad Age Tubi chases every mood in its first global brand campaign from Mischief Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly…...
15 creative campaigns to know about today
3+ day, 14+ hour ago (44+ words) Ad Age 15 creative campaigns to know about today Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
How agencies are rethinking the importance of experiential marketing
3+ day, 21+ hour ago (48+ words) Ad Age How agencies are rethinking the importance of experiential marketing Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
CMO Moves—key departures and shifting duties show how the role is evolving
3+ day, 15+ hour ago (56+ words) Ad Age CMO Movesâkey departures and shifting duties show how the role is evolving Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a…...
Amazon becomes a new funnel for buying ChatGPT ads
3+ day, 17+ hour ago (122+ words) Ad Age Amazon Ads is now ChatGPTâÂÂs biggest ad tech partner, as marketers buying ads through the e-commerce giant will be able to reserve inventory in the AI chatbot, starting with managed service and later opening to self-service…...
It’s time to bring back interactive advertising in the answer economy
3+ day, 21+ hour ago (53+ words) Ad Age Itâs time to bring back interactive advertising in the answer economy Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly…...
Advertising to AI agents—everything brands need to know
3+ day, 21+ hour ago (48+ words) Ad Age Advertising to AI agentsâeverything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US
3+ day, 21+ hour ago (48+ words) Ad Age Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a Wednesday Night Football promo....
20 creative campaigns to know about today
4+ day, 14+ hour ago (49+ words) Ad Age 20 creative campaigns to know about today Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad depicting a childâs battle against…...
Marketers say they want transparency—their ad spending says performance matters more
5+ day, 2+ hour ago (44+ words) Ad Age Marketers say they want transparencyâtheir ad spending says performance matters more Coca-Colaâs plans follow rival PepsiCoâs decision last week to move its global media business to Publicis....